Content writing is usually the most time in the development process of a website. This is a surprise to most people, and what is even more surprising to others is that a lot of times your web developer does not write your content for you.
The fact is that you know your business best, and if it can be helpful to hire outside help, which can be expensive. Below is a useful guide to know how to write content for your website.
What are your needs?
The first step of the writing process is to determine the goals of your website. This is so easy to forget, but is very important. What is the purpose of the site? What are your goals? Specifically, “What action do you want visitors to your site to take?” This may seem obvious at first, but websites can specialize in many different things.
Some common goals are listed below:
“I want people who visit my site for …” Receive information about me, and call me information about me, and fill out an online form that will come to me in an e-mail Buy my product View upcoming events with my online calendar Download my portfolio so I do not have to send it to find them in my store Donate online Stay current on what’s new with my company register for upcoming events See my portfolio
As you can see, you can have several goals for your website. When you write your content, remember constantly lead people to take these measures.
Who is my audience?
so important that thinking about who your typical customer is. How old are they? What is their level of education? These are good questions to ask. Remember that people do not read the words on a website, they scan. Therefore, you’ll want to write your content in a style somewhat similar to a newspaper. short paragraphs, headings and lists are the best way to allow your users to easily scan your pages.
A very common mistake in writing content for websites is to make it too informal. While you do not want to look like a college textbook, you also want to look professional. If you are a small business you want your site to appear “high end” to compete with large companies. A website is a way to improve your image. Enjoy it and make your Web content as professional as you can without being stuffy.
What information I want on my site?
The next step of the writing process is to create a sitemap. A site map is just a glimpse of what information your site will look like. Every item on a site map represents a single Web page. It usually consists of 5-7 major categories with subcategories to fall below. The reason subcategories is to organize content in a way that is easy for the user to quickly look at and understand.
Example Site map:
-Home page
-About us
-Our team
-History
-Board Of Directors
-Services
-For Your House
-For Your company
-Press room
-Press articles
-Press Releases
-Photo gallery
-Events
-Contact us
Some sections such as “events” may not have sub-categories under them. Whatever the result, meaning more intuitive logic to your web users is what you want to do. You must do your best to create an easy to follow the map of the site, but keep in mind that a good web design company will also guide you in creating the best possible solution for your sitemap and website.
writing styles:
There are three ways unique different to write your content for your website. Usually you will need a balance between the three. If you focus too much on one you neglect the other, so do your best to keep all three in mind once you begin your actual writing.
1. Write Succinctly for web users – in web development, we have a motto when creating websites. It goes like this: “Give me what I want, and does not make me think” When writing web content, make sure that you are not lengthy Make things as easy and simple.. as possible. use lists and short paragraphs, and sometimes use bold text. Too much fat and it no longer holds out, it’s just a distraction.
2. Write professionally to build your image – One of the great things about the Internet is that it can make a very small business seems to be quite large and accomplished. So give readers some good facts, figures and data that will keep impressed with your organization. Remind them of your braces. Keep this balanced course with written succinctly … so you want to be a little short you do not want to leave out important details.
3. Write Sneaky for search engines – I say sneaky because you do not want to make too obvious to the person reading your website you write specifically for search engines. This is probably the hardest thing to keep in mind when writing because we’re not used to writing with a search engine as our audience. But in reality, writing for the search engines will go far in your search engine rankings and ultimately your site popularity.
How do you write for the search engines? Search engines scan all text on a website on a regular basis. You want a word that people can search in a search engine to appear in your web content. These words are called “keywords”.
For example, Fresh Look Web Design has the following key words (among others) on our website:
web design, graphic design, websites Hampton roads, Hampton grant e-commerce, shopping carts, optimization of search engines
These words appear on our site very frequently. If we wanted to promote our e-commerce subsidy on our website, we could say:
“Many of our customers benefit from our grant.” … But this is too general. There is no specific keywords. The user gets the idea, but there is nothing for engines .
